The services we provide
allow our clients to create their very own dropshipping stores and sell
products to customers worldwide without actually owning and managing any
physical stock. In other words, our clients import AliExpress products to their
stores, and conduct all the selling operations with the direct involvement of
original AliExpress sellers.
Still, it doesn’t mean that
you as a store owner have no job to do at all. If you want to increase
conversions dramatically and achieve a highly successful performance of your
dropshipping store, you can take a number of quite easy steps that will
definitely make a difference.
This article is devoted to
one of such steps: modifying descriptions of products you have imported from
AliExpress and creating appealing product pages that will lure store visitors
into making a purchase.
So where do we begin?
1. Product title
Funnily enough, AliExpress
products are known worldwide for their bizarre titles. It is explained by the
fact that AliExpress has an integrated system that automatically translates
product titles into the chosen regional language. Even though it is an eternal
source of fun, it is not quite good for the product reputation and overall
customer trust in the store.
To make the imported product
look more reliable and trustworthy, and to make it easier for customers to
search for the necessary products, it is recommended to edit the titles
manually. Try to use not more than 3-5 words – the longer titles are not read
anyway. The title, as well as the product description, should contain keywords
that make SEO way easier.
include their distinctive
features into the titles. For example, ‘Green T-Shirt’, ‘Cotton T-Shirt’, ‘Cat
Print T-Shirt’ etc. will instantly let a customer know how do these products
differ. It is also often recommended to capitalize titles.
When you import items from
AliExpress, the permalinks get transferred to your webstore as well. They are
identical to the title, so after you change product title, make sure the link
has also changed as well. All you need to do is delete the old permalink and
press ‘OK’ button – the new permalink identical to the amended title will be
generated automatically.
Read more
on... Top 7 Improvements to
Product Page That Increase Conversion Rate
Author: alidropship
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